Balance, Engaging Marketing

London 2012 Olympics, 100 days to go

admin — Wed, 18 Apr 2012 13:16:44 +0000

With just 100 days to go, we are proud to announce our involvement in the London 2012 Olympics games. We are working as part of a specialist project team under a headline agency at the highest level to deliver brand … Continue reading →

KS Composites

admin — Wed, 28 Mar 2012 13:15:34 +0000

We are pleased to welcome KS Composites to our growing client base from the High Performance Engineering and Motorsport sector. KS Composites are leaders in the composite structures industry and contribute their expertise to sectors such as Motorsport, EV, Defence … Continue reading →

Creative Northants

admin — Mon, 05 Mar 2012 10:22:06 +0000

Balance Director Neil Webb, has been asked to contribute as the sole creative industries representative on the Creative Northants Cultural & Creative Industries Research steering group.

Drawing on experience from his work in business, third sector arts and creative industries, Neil hopes his contribution will help inform a lasting strategy for support of the Cultural & Creative industries in the county.

Construction Futures Video

admin — Mon, 06 Feb 2012 19:37:28 +0000

As part of a business wide marketing and repositioning programme, Balance were commissioned to deliver two short videos, highlighting the key benefits and principles of the Construction Futures Scheme.

Managing filming locations, interviewees, visual presentation, key messaging, professional voiceover and video production, alongside our own delivery partners, Balance facilitated video edits focused at both Public and Private sector audiences.

The result… We think befitting of the scheme’s strapline ‘Winning Everyone’s Approval’

Delta E-4 Coupe – It’s a Grand Design

admin — Fri, 04 Nov 2011 16:08:16 +0000

TV Presenter and environmentalist Kevin McCloud visited Delta Motorsport to test drive the E-4 Coupe in preparation for the RAC Future Car Challenge with Balance on hand to record the days events.

Balance filmed and edited a short video which captured Kevin’s 1st drive in the car and his view of Delta’s engineering expertise as demonstrated by the E-4.

The brief was to deliver a short promotional video, on a limited budget, which could be used alongside other marketing activity around the RAC Future Car Challenge and for Delta’s general marketing.

The RAC Future Car Challenge is a new motoring challenge for Electric, Hybrid and Low-Emission ICE vehicles to see which vehicle uses the lowest energy on a 60 mile route from Brighton to London.

Kevin will be drive one of two E-4′s entered in the event that takes place on 5th November 2011 for the RAC Foundation.

You can find out more about RAC Foundation and the RAC Future Car Challenge here:

www.racfoundation.org/
www.futurecarchallenge.com/

Balance Wins Construction Futures Seal Of Approval

admin — Mon, 26 Sep 2011 15:41:37 +0000

Balance have been appointed as Marketing Agency for the expansion of the innovative Construction Futures Scheme.

The Construction Futures Scheme facilitates the integration of construction training into local authority planning process, providing a solution to youth unemployment, construction industry skills shortages and encourages real investment back into local communities.

Fulfilling a Marketing Consultancy role, Balance is responsible for delivering the key messaging to promote the scheme through a range of media assets which sit alongside an initial round of 8 introductory events.

“Once More Unto The Breach”

admin — Mon, 22 Aug 2011 15:34:11 +0000

Balance has created the prefect backdrop for the Official RFU 2011 Rugby World Cup Send-Off Dinner and England Squad Announcement held at Twickenham this month.

The creative concept draws inspiration from the Shakespeare Henry V quotation “Once more unto the breach, dear friends, once more” and was design to give the RFU a brand to rally around in the build up to the world cup held in New Zealand throughout September & October.

The Official Send-Off Dinner and Squad Announcement was attended by the great and good of the English Rugby community and was broadcast live simultaneously on Sky Sports News and the RFU’s website.

Delta Launches 150mph Electric Coupe

admin — Mon, 09 May 2011 23:27:36 +0000

High Performance Engineering Company Delta Motorsport demonstrate their engineering excellence through the launch of their critically acclaimed Delta E4 Coupe at Silverstone.

Balance delivered a showcase of the E4 Coupe to 40 members of the Motoring Press in the newly revamped Stowe Complex at Silverstone Circuit in Northamptonshire.

Facilitating all brand material and event delivery on the shortest of lead times, Balance ensured Delta’s British Engineering Excellence was translated through every aspect of the Delta Brand and Brand Material.